NFT Influencer Marketing - In Depth Guide

How to Get NFT Influencer Marketing In 2022

As the popularity of NFTs continues to skyrocket, there has become an increasing demand for influencers & KOL-s within the NFT industry.

An NFT Influencer is one who knows how to invest in and promote an NFT. NFT Influencers are the most efficient method in getting a creation from the backend of NFT to the spotlight.

By working with NFT influencers You can run organic marketing campaigns that allow You to reach millions of followers within the NFT space. Because of the tight regulations regarding NFT marketing on large platforms, such as Facebook & Google, NFT influencer marketing has become one of the top methods for promotion an NFT collection.

But why is NFT influencer marketing so powerful? Two words - social proof.

Social Proof is the validation that society needs about a product. People are more inclined to purchase a product that has been recommended to them by a trusted source, rather than seeing a blatant advertisement from a company cold-selling their product.

If a friend of yours tells you about a particular bakery, you will be more inclined to go to the eatery or see that movie because they told you about it. This is the proper definition of Social Proof and it is the biggest leverage influencers hold over traditional marketing platforms.

Unlike NFT Collaboration Marketing where you collaborate with other NFT creators, NFT Influencer Marketing allows you to work with KOLs and Influencers that already have an existing audience within the crypto and NFT space.

NFT influencers can be quite costly, with top-tier influencer promotions ranging from $30k to $1M per promotion, however, they can be worth the big bucks.

How to Find NFT Influencers on Instagram, Twitter and TikTok

In order to promote Your NFT collection, there is a need to find NFT Influencers that have an authentic audience.

Real NFT Influencers should have real followers, real engagement and quality content. Many "Influencers" in the NFT space have fake engagement and followers.

Before agreeing to work with an NFT influencer, You should verify their likes, comments and followers yourself.

How to Verify an NFT Influencer

For example, if you notice any third world country engagement then it's most likely a fake or botted account. This is especially important when working with Twitter, Instagram or Youtube KOL-s.

Another method of verification is to make sure the NFT Influencers are not just promoting NFT-s, but also post real and educational content about NFTs, Crypto and anything else tech-related.

Make sure to avoid Influencers that only post whitelist giveaways, as You don't stand to gain too much exposure when working with them.

When looking for top NFT Influencers, make sure to double-check whether they have a proven track record of working with other NFT collections that have already proven to be successful.

How to Reach Out to NFT Influencers?

When reaching out to NFT Influencers on Twitter, make sure to cover these three things:

• What NFT collection You are representing
• Your budget for the promotion
• What type of promotion You need, for example pinned tweet, retweet, shill tweet, WL giveaway etc.

NFT influencers typically charge anywhere from $200 to $1M per promotion. For example, top tier Twitter influencers start from 3-4 ETH per promotion. Top tier Instagram celebrity influencers typically charge $30k to $1M per promotion.

You should avoid NFT influencers with low pricing, as they will not be able to bring much value to Your NFT collection.

How do NFT Influencer Promotions Work?

Twitter NFT Influencers

A classic NFT promotion on Twitter typically includes one of the following:

A shill tweet, a retweet, a pinned tweet or a WL giveaway in which every participant will have to join the Discord community channel of your NFT collection.

Instagram NFT Influencers

NFT Influencers on Instagram typically make a post or Instagram story about your collection and directing their followers to join your discord channel or follow you NFT Twitter account.

Requirements for Working with NFT Influencers

To work with top-tier KOL-s, or celebrity influencers there are usually strict requirements in place to protect the influencers from working with rug-pull or scam projects.

Below are some of the standard requirements that must be met when working with top-tier NFT influencers.

• Having a doxxed team
• A solid road map
• An eye catching website
• An established discord community with at least a 1000 members
• 3D NFT art

Getting in touch with top-tier NFT influencers can be difficult, since they get thousands of requests every day.

Benefits of Working with an NFT Marketing Agency

The quickest way to get in touch with celebrity NFT influencers would be through an NFT marketing agency, such as ourselves. We (Coinboosts) work closely with multiple celebrity influencers with up to 15M real followers.

We bridge the communication gap between NFT collections and top-tier celebrity influencers.

Celebrity influencers would rather work with an established agency that they can trust, rather than communicating with shady NFT collections with which there are risks involved.

If you are interested in working with these celebrity influencers, please contact us on Telegram. Furthermore, we can provide You with a list of KOL-s we have partnered with so You can choose Yourself with who You want to work with.

From our list of Crypto & NFT Influencers, You can see the exact amount of followers, engagement, average likes; comments and all other analytics regarding each NFT or Crypto Influencer.

Keep in mind, though, that these promotions with these top-tier KOL-s can range anywhere from $20,000 to $1,000,000 per Instagram or Twitter promotion. 

Another advantage of working with an NFT Marketing Agency is that you can avoid running into unexpected problems, such as inconsistent communication with Influencers, long delivery times and any other risk of getting scammed.

An additional benefit of working with an NFT Marketing Agency is being able to outsource all communication & technical efforts to an exclusive agent. This way, You don't have to communicate with hundreds of influencers yourself at once.

Learn more about our NFT influencer marketing service.

If you are an NFT Influencer yourself, you can sign up to work with other NFT collections here.

To quickly get started with a large scale NFT or Crypto Influencer Campaign, simply reach out to us on Telegram (@Coinboostr) with your enquiry and we can share out exclusive list of over 100 Instagram, Twitter and Youtube Crypto Influencers with you.