Everything You Need to Know About About Promoting Your Token on Reddit

Coinboosts

March 15, 2023

Whether you are just getting started with your crypto project or looking to branch out, Reddit provides a huge audience for crypto marketing. For example r/CryptoMoonShots alone has 1.3 million users and over 200,000 daily visitors 👀

You can only imagine the amount of competing posts this subreddit has daily, gathering a basic knowledge of what it takes to get your post in TOP position of these subreddits is essential for the success of the next cryptocurrency promotion.

Here’s the basic structure for promoting your crypto project on Reddit

Choose appropriate crypto subreddits based on niche and traffic
Get an account with high karma and age, this is crucial for some of the most popular subreddits
Create an impactful post describing why your project is the new moonshot & get on the front page of larger subreddits

Promoting Crypto on Reddit

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Any familiarity you have with marketing goes out the window when it comes to the blockchain space. Most other industries have great success working with traditional pay-per-click advertisements on sites such as Facebook, Google, Twitter, or Instagram, but these platforms are not friendly to crypto-markets.

Enter Reddit. Anyone who has even dipped their toes in crypto knows that this is one of the most beloved sites of the community, and it also happens to be the most visited. Reddit has recently launched a self-service advertising platform that makes it easier to promote your cryptocurrency on the site.

Reddit is one of the few platforms that is willing to work with AD campaigns related to cryptocurrencies and decentralized financial products.

The service provides plenty of targeting options that allow you to get the most out of an already unique opportunity, and it is no surprise that crypto marketers are flocking to the site to take advantage of these tools.

However that self-service advertising platform comes with a catch, in order to run ADs on Reddit your campaign must follow the Reddit advertising guidelines and local regulations for regions you wish to advertise on. Here is just one example of many rules your project must fit in.

Creative and Ad Targeting Prohibitions

Ads for financial/crypto products and services must never:

Encourage investment in one particular coin, token or crypto product specifically, in such a way that attempts to artificially pump volume into that particular product or otherwise engages in “pump and dump” activities

But wait… There’s a much easier way 👇

reddit marketing 101 coinboosts promote crypto nft project

Advertise Your Project on Crypto Subreddits

If you are unfamiliar with Reddit you should know that the site comprises over 100,000 communities known as “subreddits”. In these communities, users can find others that share their interests, including those interested in blockchains and cryptocurrencies.

Subreddit groups are made up of:

Leaders
Developers
Investors
Enthusiasts
Fans
Blockchain technology users

In these groups, you find many ways to interact with an audience that is already interested. This gives you a fantastic opportunity for organic growth because the community is already aligned with what you have to offer. You just need to approach them appropriately and in the right space.

Some of the largest subreddits to promote your crypto tokens are:

Of the three, CryptoMoonShots is the most used. It has 1.3 million users and over 200,000 daily visitors. This is where you want your new projects to be to moon your coin.

Before you can add a post to this subreddit you need to meet certain criteria. This means your account will need to be at least 5 months old and have karma of 2000 or more.

I Don’t Have a Reddit Account with This High Karma and Age

If you are not already an active Reddit user then these requirements may seem like a roadblock, but think of them more as a speed bump.

You could choose to open an account and grow it yourself, but this takes time and effort, two valuable resources when it comes to marketing your crypto project. In the period that it would take to age the account and accumulate karma, you might have already been well on your way with another project.

Luckily, some services provide posting on these subreddits for you. CoinBoosts offers a CryptoMoonShots (CMS) posting service that will get your project out there. All you need to do is provide the text, and the service posts it for you.

An alternative to this service is purchasing a high-karma account for your own use. This would allow you to start posting on the account yourself without using a service as the middleman. Do know that for most cases it’s more cost-effective to pay for individual posts instead of purchasing an accounts since large demand for high karma accounts has increased the cost of owning one of these accounts by a lot.

How to Get to the Front Page of Those Competitive Subreddits

Posting alone will not get you very far. You want your posts to be popular enough that they make it to the front page. This is where users will land on the community, and it is the first thing they will see.

There are a few ways to do this. You could instruct your community to visit the post and manually upvote it so it has a higher ranking if you have thousands of members to vote on your post, or you can use an upvote boosting service to get the traction needed to make it to the front page.

These services can provide thousands of upvotes, bumping your project to the hot page for many hours so that active users will see it. When you consider that the number of active users is often upward of 10,000, this is a worthwhile investment for promoting crypto coin.

How Many Upvotes Do I Need to Get to the Front Page of These Large Subreddits?

You can attempt to post on smaller subreddits, but you have a better chance of promoting the larger communities. For a fighting chance you should shoot for:

1000 to 2000 in r/CryptoMoonShots
500 to 1000 in r/NFTsMarketplace
300 to 800 in r/shitcoinmoonshots

Keep in mind that this number varies depending on the timing of your post. For example, 00:00 is highly competitive because United States users are active at this time, and you would need more upvotes to land on the front page.

Less competitive times, like 07:00 UTC, reach fewer users but also require fewer upvotes to get to the top. You can also stay on the top longer at this time.

Conclusion

If you plan to promote your crypto coin on Reddit you need to have a basic understanding of the culture. If this site is foreign to you, the fastest way to gain credibility and the ability to post is through purchasing a high karma account and/or paying for posts or upvotes.

Reddit has proven to be one of the friendliest sites to promote crypto, and participating in the community is a fantastic way to build a base of loyal fans and enthusiasts.