How to market NFT project in 2022

If you are reading this, you probably have decided (or have gone through the process) of minting your first collection of NFTs. Congratulations and welcome to the world of digital art monetization!

From a card game that nearly broke down Ethereum to one of the most expensive sales of modern art. Crazy as they are, NFTs have certainly made their mark. A truly open financial system, NFTs give every artist, no matter where they are and what they make, to enter the market where there are millions of people ready to spend their money.

However, are you struggling or have doubts that you will be the next Beeple? You should not. Each art is unique and if you look around in the NFT sphere, you will find that every kind of art is being traded, from masterfully crafted paintings to pixelated art.

To get your NFTs noticed, you need to have a proper plan to market your creations.

But is Marketing NFTs Necessary?

The shortest answer: yes.

Marketing your NFTs will give you a better exposure in the vast sea of millions of other NFTs, allowing you to be noticed and rise above. Promoting your art will help you gather attention of potential buyers. This is very basic, but a very important factor. Selling one or two may be a fluke (especially if they are not so expensive), but repeat sales or getting more of your creations sold can hit a wall without being noticed by buyers

Secondly, with your message being broadcasted to the public, you and our efforts will be noticed. Even if your marketing efforts lead to your news or information to a person who might not buy, the public will start to know you as a brand and your artwork as something significant. The more recognized you are the more chances you have of selling your NFTs.

Lastly, it is just not the public or potential buyers that should know about you and your work. Other artists will also notice you and perhaps that is the best thing that can happen to you. If other artists know that there is a peer in the NFT sphere, you can always team up. Getting on the good sides of a more publically known artist will certainly be the boost you want.

So How to Market your NFT Project?

One of the best ways to market your NFT project is to attack from several points at once. The more hype you can create, the more sales you can achieve. Here are a few important ways that you can employ the next time you want to release an NFT collection.

Get Listed on a NFT Calendar

A few services online list upcoming NFT projects. The services comes in very handy for buyers looking for the next big drop or sale as they don’t need to keep checking out the several NFT marketplaces, saving them tons of time.

For you, this means that you can have your NFT artwork minted on one platform, but putting up your project on an NFT calendar means that your work will be exposed to a lot larger target group than you can imagine.

Go to Discussion Forums

Online forums that have many crypto discussions are extremely important when it comes to marketing your NFTs. Reddit, BitcoinTalk and even Quora are filled with people discussing cryptos and NFTs. The trick is to use two different accounts. Start a thread with one, asking on any upcoming NFT projects as a good investment. Then use the second account to answer that with your project details.

While you may find this a bit sleazy, this is a well-known concept and even has its own official tern, crowd marketing.

Don’t Forget your Social Media

The netizens of today rely on social media for everything. From the latest news to fashion – and this stands valid for NFTs too. Create accounts on different media for the NFT project and showcase the work, display teasers and more. Create a history of how the project was inspire, what was used to create the art, the story behind it all and when it will be launched.

You might not believe it, but Twitter, Instagram, Discord and Medium can be a make or break situation.

Influencers and Press Releases

Influencers are individuals who have huge fan followings and the fans adhere to what they have to say. Getting a few influencers to feature your NFTs or even give a simple shout out can have a very significant impact on your marketing. You just have to find the right one for the NFTs. Be aware though; influencers will have a price tag and may not be cheap at all.

Similarly, getting a press release out to major crypto websites can also give exposure to your project. If you lack the necessary skills to compose one, you can always get in touch with a professional service or use one of the several freelancing platforms where individuals will do it for you. Like influencers, this will also have a large cost, but the effort can be worth it.

Conclusion

NFTs can be a good source of generating income and promoting your first collection can be hard. But once you do go beyond this step, subsequent promotions will be easier.

Remember, the game is to get the word to the maximum amount of people as you can.