How To Promote An NFT Collection: 7 Marketing Strategies (Free & Paid)

The broad space of the NFT industry (Non Fungible Tokens) has reached a wide scope. Nowadays different forms of cryptocurrencies and NFTs have become a notable part of people's everyday lives since NFT collections are finding utilities that can be implemented on their daily routines, many of them making big headlines.

NFTs have also introduced new investment opportunities for investors. When it comes to NFTs, getting them in front of the right public is more than crucial. To boost your collection, a marketing strategy is needed.

As new NFT projects emerge every hour, the brains behind those projects may find it difficult to share their creation with the masses.

Here are 7 some of the most effective NFT marketing strategies to try out:

Social media promotion
Influencer marketing
Hire an NFT marketing agency
Form Reddit and Discord communities
Host a giveaway
Explore discussion forums
Get your project listed on any NFT calendar

Why Do You Need NFT Marketing as a Digital Creator?

Unique digital art is being released every day. As new NFT projects emerge, it is becoming more and more difficult for NFT creators to make their NFT evident to fans all around the world.

The success behind most NFT projects can be credited to NFT promotion.

Developing an individual marketing strategy will unquestionably uplift the outcome of your project. As a result, more optimal returns are anticipated from your NFT collection. However, marketing requires a deep understanding of the environment and therefore, isn’t something that is easy to do if you're lacking in skills or knowledge.

For that reason, we have compiled a concise list of strategies you can use to promote your NFT collection.

How to Promote an NFT Collection?

When it comes to promoting an NFT collection, there is no right or wrong way. The strategy you decide to choose should consider any special features of your project.

First of all, you should conduct an in-depth analysis of the project, the tools you have access to and any other options in terms of promotion.

Secondly, have an overview of costs that NFT marketplaces might have. That way you can reduce any unexpected fees.

Promote on Social Media Channels

Social Media Channels are an efficient method to make yourself visible in the NFT world. Many artists use Discord, Instagram, and Twitter to demonstrate their NFT drops.

Social media is powerful and one of the most effective tools you can use to uplift your project.

You should create new accounts on different platforms where you only post NFT related content - social media platforms are an exceptional way to showcase your collection.

Needless to say, you have to come up with a distinctive story to catch the attention in the NFT space. Additionally, share a glimpse of your NFT collection with the audience to demonstrate the uniqueness of your artwork.

You should try to focus on the following platforms as they have a lot active users:

Instagram
Twitter
TikTok
Reddit
Facebook
YouTube

Find an Influencer to Promote Your NFT Collection

Influencer marketing may be an expensive form of advertisement. Since they have the capability to affect immense masses of people thanks to their impressive list of followers.

Influencers are considered to be a group of people, who have the capability to affect immense masses of people thanks to their impressive list of followers. Typically, influencers have a following in a distinct niche, with whom they actively engage.

Finding influencers to work with can be a difficult job, but even a single feature or a shout out to your NFT collection can have a remarkable result on your marketing process. You can either contact influencers yourself or use the help of NFT marketing specialists. Acknowledge that most influencers offer only paid advertising to promote NFT collections and it might not be cheap at all.

As they already have an established credibility and audience on their social media channels, they can publicly mention or discuss your NFT project in a post. This could be done via an Instagram Story, TikTok Video, shared post etc.

However, this form of marketing is usually paid advertising. Popular influencers typically have a high cost due to their large audiences. They might also ask for an amount of NFTs from your collection.

Some of the most famous NFT influencers in the NFT market:

Collaborate with NFT Marketing Agencies

It is very highly recommended to use an NFT marketing agency. Many of them even provide free listings to promote your NFT collection on NFT Calendar websites. You simply need to fill in a form and experts of the NFT business will do the rest.

As content marketing is their main job, marketing agencies control a wide range of contacts. Thanks to their job, NFT collections will be promoted on various media outlets. It could be a blog post on a respectful web site, email marketing or they could even make use of influencer marketing.

Here are some reliable marketing agencies as of 2022:

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Form Reddit and Discord Communities

In order to interact with NFT lovers, one the easiest way to do that would be joining any NFT or cryptocurrency related communities. They usually contain the latest information on such topics and have gathered a respectable fan base to support the community.

It would be wise to get a word in about your project as those online forums integrate thousands or even millions of people with similar interests.

For example, start by joining Discord, Reddit, and other similar websites to communicate with other artists or NFT enthusiasts.

Another helpful way to distribute your NFT project can be building a community of faithful members yourself. Creating a community doesn't require much effort.

The options are limitless. You can start by creating a website, Twitter account, Discord server or even a YouTube channel.

Why Do I Need to Create a Community?

Building a supportive community can benefit your project with bigger sales and popularity. Also, it can help to enhance trust and brand building. Don't forget to explain the benefits the audience could get.

Additionally, if a person has a great experience they will organically spread information regarding your project, triggering word of mouth marketing.

Community building is a daunting task that requires an NFT marketing agency. Such a marketer can help you identify the right audience, create a vision, and expand your group through various channels.

Host a Giveaway

Getting something for virtually nothing evokes an emotion. Giving away NFT art for free can, without a doubt, create brand awareness and positively influence people's attitude about your NFT collection.

Moreover, it can inspire loyalty among an existing active member in addition to attracting new customers.

NFT giveaways offer enthusiasts the opportunity to win lucrative prizes, although in most cases, they need to hold at least one item out of the NFT drop in order to be eligible.

Explore Discussion Forums

Online forums that have many crypto discussions are extremely important when it comes to marketing your NFTs.

Reddit, BitcoinTalk and even Quora are filled with people discussing cryptos and NFTs. The key is to use multiple accounts. Start a thread with one, asking questions about any upcoming NFT projects that could be a great investment. After that, use your other account to answer the thread with your own project details. This will automatically create interest in people using those forums.

While this may be an immoral thing to do, this strategy is actively used and certainly has its own benefits. Remember, use this technique only if your budget is limited and you are at the beginning stages of your project.

Get Your Project Listed on an NFT Calendar

NFT Calendars are a wonderful way to share the details of your upcoming project. You can either let marketing agencies do the job for you or submit the drop yourself.

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The submission process is relatively easy if you have all the information. You simply need to provide a detailed description of your collection and your project will be published.

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NFT Calendars usually have a big following audience, with whom they share the most relevant events and NFT drops across the globe.

List of some of the best NFT Calendar websites:

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Some steps to take in mind as you are submitting your drop:

Come up with an appealing title

This will increase the chances of your NFT project to be seen. The tile should be short but informative, and include the most important feature of your collection.

Conduct a striking description about the drop

It could be done by a professional - you could hire a competent person who will write it for you or you could try to write the text yourself.

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The description should be a brief abstract of the project with attention-grabbing statements.

Include Time and Date

As the purpose of promotion is to win over as many new buyers as possible, you want to make sure that you have determined the date and time for when your project launches.

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That way, people will be informed ahead of the launch date and won’t miss out the opportunity to get involved in your project.

Additional Information and Contacts

It is crucial to include links to your website and social media along with references to the marketplace where the collection will drop.

Conclusion

As the industry of Nun-Fungible Tokens (NFTs) has gained traction, it is becoming more difficult for digital creators to stick out from the masses.

Without a marketing strategy, many projects will be doomed to face extinction.

With those 7 marketing strategies you can be sure that your upcoming NFT drop will be a success.

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