Along with cryptocurrency, NFT-s have become one of the most talked-about topics of the 21st century. In 2021, we saw the boom of the NFT industry. But what makes an NFT project great? Well, it boils down to a mixture of many things, such as branding, social media, marketing, artwork but above all, one of the most important things to consider when creating Your NFT is the website design.
In this article we will cover the basics of what makes an NFT website great, where to hire NFT website designers, and how to get Your own stunning NFT website.
It’s simple. Your website is the face of Your NFT project - It’s part of Your brand.
Often times, Your website is one of the first thing Your prospects will find. From Your website, they can find Your social media handles, Your community groups, roadmaps, team, artwork, lore & much more.
Your website will help build authenticity, brand image & customer trust. People will often want to validate Your website before they make a decision to join Your NFT community.
If you look at sold out projects of 2022, You will notice that almost all of them have a beautiful, well-branded website.
TL:DR. As of 2022, it is definitely important to have an NFT website. You can’t expect to sell out Your NFT collection without a website.
Your NFT website should include everything that makes Your NFT project special.
Here is what to include or add to Your NFT Website:
Your landing page, such as the home page, should also include a direct call-to-action to Your main community chat, such as Discord. This will help you convert page visitors into community members.
If you have already held Your public sale, or, in other words, minted out Your collection, You would want to change the call-to-action to direct visitors to Your Opensea URL or mint page where they can buy their own NFT.
Remember, You don’t want to make Your website overwhelming, or difficult to navigate.
Your goal should be to convert visitors into community members, and the best way to do that is to not overwhelm your visitors with unnecessary paragraphs of text or buttons on Your home page.
After coming to Your website, Your customer should be able to find Your Discord URL within 3 seconds.
The cleaner Your website, the better.
Creating an NFT website from scratch can be a time-consuming task.
For beginners in web development, creating an NFT website from scratch can take a few hundred hours. It’s no easy task.
Website building platforms like Webflow (most popular for Crypto & NFTs) are difficult to navigate, highly customisable, have a steep learning curve and require extensive development knowledge.
Furthermore, integrating a mint feature to a platform such as Webflow can be incredibly difficult to do, and there are a lot of things that can go wrong in the process, which will result in the failure to hold a public sale.
Having a beautiful website to represent your NFT project is important, therefore it might be a good idea to hire a dedicated NFT web developer to build Your NFT website for You.
Remember, the goal here is to stand out from other NFT projects, and a website made with little-effort will not help you stand out from hundreds of competitors.
Your website is the face of your project, therefore it is not something You want to cheap out on. Websites made from templates are easy to recognise and can often discourage your visitors from joining Your NFT community.
With that said, instead of trying to figure out the process Yourself and building a website that looks average at best, We recommend hiring a dedicated NFT website developer who understands Your brand and can help bring Your vision to life.
A beautiful, well-branded website can set you back anywhere from around $200 to $10 00.
I know what you’re thinking. Why would I pay $3,500.00 if I can buy a NFT website for a fraction of the price?
Well, the main difference lies in the quality of Your website. I know it may seem enticing to buy a cheap template-website from Fiverr, however, like we said before, Your website is not something You want to cheap out on.
The key advantages between a $200 NFT website and a $3,500.00 NFT website are typically the following:
While it not might seem like a lot, it will help You scale Your community in the long-run and is definitely a worthwhile investment, if You have the budget.
It’s no secret that websites made for $200 might often have broken mint features, which can result in the complete failure of hosting a public sale. Make sure to test Your mint feature integration before the actual public sale begins.
There are many web-development platforms out there, however, one of the most popular for NFT artwork websites is Webflow. Webflow allows for total customisation and development that give Your developer to bring almost any idea to life.
Have You ever seen those NFT websites that are highly animated with many moving parts - those are most likely made in Webflow.
Another reason why Webflow has become the leading platform for NFT & Crypto websites is because of it’s easy integration with third party mint domains.
With some basic software development knowledge, You can build an external mint platform and connect it to your Webflow website with a subdomain, such as, for example, mint(.)example(.)com.
Here is a step-by-step breakdown of how to connect a minting feature to Your NFT Webflow Domain
1 - Build external mint page
2 - Place the mint page on a subdomain, for example, mint.example.com
3 - Add mint page URL to Your landing page or NFT website home page
By doing this, You can host a public sale on Your own domain and direct your visitors to your own public sale mint page.
Buying an NFT website from Fiverr may seem enticing due to the low prices, however, Your website is not something You want to cheap out with. When buying an NFT website from Fiverr, you can expect to receive a page with no SEO optimisation, low loading times, copy-paste template design, no minting feature etc.
Therefore it is not recommended to purchase an NFT website from Fiverr, since Fiverr sellers from third-world countries might often not have the time to study or understand Your vision and to fully showcase Your NFTs on Your website.
Finding reliable NFT website designers can be hard. One of the most popular places to connect with third-world country web developers is Fiverr, however, You might not find any top-tier web developers on Fiverr.
To find the best NFT website developers, You should look on LinkedIn, Reddit, Instagram & other social media networking sites. To find top-tier NFT web developers, you can contact NFT marketing agencies, such as CoinBoosts.
Independent web-developers can charge anywhere from $500-$3000 per hour. Remember to ask for examples of proof of previous work as well as references from previous customers. There’s always a risk of getting scammed, so make sure to validate the seller before proceeding with Your website.
Alternatively, You can just hire a dedicated blockchain & NFT agency to create the NFT website for you. That way, you work with a reputable seller and eliminate any risk of getting scammed.
Below are three examples of well-branded NFT websites.
First off, we have Mekaverse. At first glance, You can already notice that this is not a website made from a template, it’s completely custom built and feels highly professional.
It’s well-branded, clean, has plenty of animations, amazing graphics and does not have paragraphs of overwhelming text.
There’s also a clear call-to-action, encouraging visitors to explore the collection and to buy their own MekaBot.
Second, we have Kaiju Kingz. This is another great example, since it’s a lot more simpler than MekaVerse.
Kaiju Kingz has designed their website to match their brand & art with pixelated buttons, handwritten fonts & dark colors.
This goes to show, that sometimes - less is more.
Las but not least, Imaginary Ones. This one has been referred to as one of the best NFT websites ever made. Just look at it - a custom soundtrack, great copy writing, 3D art, 3D Graphics, page transitions, sound effects, beautiful colors, page transitions, clear brand mission etc.
Imaginary Ones has it all. Kudos to Imaginary Ones for pulling this NFT website off.
As time goes by, NFT websites continue to become more and more intricate.
An NFT website made 3 years ago is a lot different than one made with today’s opportunities. Building a beautiful NFT website takes time, and it’s often more reasonable to hire a NFT website developer or work with an NFT Web Development Agency, such as CoinBoosts.
NFT Websites might not seem like a smart investment, however, they are crucial for building Your NFT Community it’s definitely not something to cheap out with.
Shoot us a description of your project and what you need - we'll make it work.