Top 10 Crypto Marketing Strategies in 2022

You have been working for years on your cryptocurrency project. You have refined the technology and believe you have a solution that could change the world, be it on the digital asset trading sector, supply chain management, social media, trade finance, payments, advertising, NFTs, cross-border transfers, digital identity, real estate or any other field.

So, how do you get your project out there? How do you bring in the audience and get the users to try out your amazing technology?

This is where a solid crypto marketing strategy comes into play. However, while it may sound simple (and it can be if executed well), crypto marketing can be a tricky thing that many projects end up unable to master. Today, there are thousands of crypto projects that have gone down with only a handful of users despite having cutting-edge technology, sometimes even better than their rivals who ended up becoming worth billions. The difference lay in the crypto marketing strategy that each project used.

If crypto marketing strategies are so crucial, how come some never master them?

The importance of using the right strategy to market your crypto project can’t be overstated. However, despite this, how come some projects never master them?

The reasons are diverse. Some projects simply lack the know-how and the personnel to market their projects the right way. Others go out of their way and even work with PR agencies to market their projects, but end up picking the wrong agencies. As such, the first step lies in identifying the best personnel and/or agencies to work with.

For others, the issue lies in using outdated techniques or some that don’t apply to the kind of audience that they are targeting. Think of a crypto project that is catering to the social media industry but relies more on email marketing rather than influencers.

Yet another popular pitfall is copy-pasting the crypto marketing strategy that another project has used. While the crypto industry may look homogeneous, there are nuances that one must be mindful of as they market their project. In addition, what works for one might not work for another.

The best crypto marketing usually involves a fine combination of several strategies and avenues. Here are the top 10 crypto marketing strategies in 2022:

LEVERAGING THE POWER OF SOCIAL MEDIA

15 years ago, less than 10% of American adults reported using a social media platform. Today, that number is up to about three in four and about 85% for those aged 18-29. Data shows that about 4.62 billion people use at least one social media platform. Additionally, 55% of consumers learn about new brands on social media.

These figures alone are enough to prove just how critical integrating social media marketing to any cryptocurrency project.

Today, Twitter, Instagram, Facebook, Telegram, Pinterest, Discord and even YouTube have become the primary way most people get any information. These platforms have removed the gatekeepers that have always existed, allowing a crypto project to directly communicate with its target audience, build a community, respond to questions and complaints, announce new products and more.

Having a Twitter account, or posting a photo on Instagram isn’t enough, however. You must be ready and willing to interact with your users. Data shows that 78% of consumers are willing to buy from a company after having a positive interaction with it on social media. What’s more, interacting with potential consumers makes them loyal to your brand and makes them feel like they are part of the project.

TAPPING INFLUENCERS TO MARKET YOUR BRAND

Being very active on social media is crucial, but sadly, it’s not enough. We live in an age where there’s an influx of opinion on social media and as such, most people only believe what they hear from reputable figures. These range from actors, artists, fashion icons, tech gurus, investment wizards and other experts from various fields, collectively known as influencers.

With the crypto market having a lot of scammers, influencers are more important here than in most industries, and working with a few can transform the fortunes of your crypto project.

However, when working with an influencer, it’s important to be very selective as working with the wrong one, such as those who have been known to promote anything for the right price, can destroy the value that your brand has gained over the years.

Fortunately, today it’s much easier to find the right influencer. Unlike a decade ago when they only existed on YouTube and Facebook, today they are scattered everywhere, from TikTok to podcasts to Instagram and Snapchat.

Precise targeting, enhanced brand awareness, improved conversion rates, increased audience engagement and a rise in credibility are just a few of the reasons you should consider working with an influencer.

LEVERAGE THE COMMUNITY TRHOUGH AFFILIATE MARKETING

Just like with influencer marketing, affiliate marketing leverages the power of community. While you can market your crypto project yourself (and you should), it helps to have others spreading the world. What’s more, affiliate marketing is result-based and you only pay for results, unlike with influencer marketing.

Affiliate marketing has survived the evolution of marketing over the years for one key reason – it works. Today, even the biggest crypto projects including Binance and Huobi still use affiliates to attract new users. With just a few lines of code and a link to your platform, you get to advertise your project on thousands of third-party platforms, from social media accounts to websites to apps.

PAID ADVERTISING TO TARGET SEARCH ENGINES

With affiliates and influencers, the advertising is nuanced and isn’t brazen. However, with two-thirds of the world now connected to the Internet, paid advertising is still an important marketing tactic.

Paid advertising takes many forms, but the most important is pay-per-click advertising, usually on search engines, but it can also be on social media platforms. Paid advertising has become popular even on Reddit and Quora as brands continue to fight for attention of the consumer.

Paid ads have become much less effective over time, however. Some studies show that less than 1% of consumers click on paid ads. With this in mind, you must become creative with the paid ads. Consumers will only click on ads which they feel are interactive and which make them want to learn more about a product or project. It also greatly helps if you have conducted extensive research on the keywords that people relate your project with.

SEO OPTIMIZATION

While the paid advertising will allow you to appear on top of Google searches if done correctly, search engine optimization (SEO) can give the same results, or better, but for free. SEO is a pretty common practice in crypto and beyond and most companies have fully optimized websites. However, there are still some who ignore it, usually at their own peril.

SEO optimization starts by identifying what your brand is about and the target audience. Then, you can efficiently identify and apply the keywords that this audience is likely to be searching for on Google and other search engines.

Unlike paid ads, SEO optimization allows you to attract organic audience and in time, your brand gets a much bigger page authority on Google.

THE POWER OF WEBSITE DESIGN

So, you’ve used paid advertising or SEO optimization to attract your target audience. Or maybe you have even used influencers or your affiliates are pushing traffic to your website. What now?

This is where the power of website design comes in.

You may spend millions of dollars to advertise and push your brand to the wider public, but if your website doesn’t impress them, then you’re just writing checks you can’t cash. It takes very little for the audience to lose interest in your product if your website isn’t easy-to-use and engaging, especially if they are not regular users.

The power of the landing page can’t be overstated. This is the first contact that the potential customer or user first interacts with. It should be simple and should jump straight to the point and convince the visitor that this is the right crypto project to invest in. Small things can put off customers, ranging from slow and unresponsive websites to typos on the website.

CONTENT MARKETING CAN MAKE OR BREAK

It’s been over two decades since one of the world’s greatest inventors, Bill Gates, wrote an essay titled ‘Content is King.’ So many years later, a lot has changed, and yet, content has remained king even as marketing has undergone a lot of evolution.

Once the target audience is on your website, one of the things that will give them a better understanding of your project, including how it works and what you’re working on for the future is great content.

Blog posts are the biggest and most popular way to spread your content. Crypto projects that have great blogs that dive into the project or even interesting developments in the industry, such as DeFi and NFTs capture the attention of the consumers, and this usually translates to sales.

Yet another important outlet for great content is email newsletters. Today, it’s easier than ever to compile a newsletter and seek for signups through some popular free or paid tools. Granted, not everyone who signs up for a newsletter will open it. However, the target isn’t to get everyone to read it; the few that do can spread the word to their networks through social media and bring in even more leads to your project.

EDUCATION KILLS TWO BIRDS WITH ONE STONE

It can be tempting to focus on your brand solely and how to push it to the world. And while this should be the focus for most of the time, sometimes taking time off to dedicate your energy to something bigger than your project can be the boost your brand needs.

Education is one tool that you can use to reach out to more members of the crypto community and through it, give your brand the recognition it needs. Several leading crypto projects, led by Binance, have multiple education projects, ranging from courses such as the Binance Academy to events and other resources that help newcomers, and sometimes even the veterans, learn more about crypto. Unwittingly, while it may look to the world like it’s giving back to the community, Binance is marketing its brand and giving it more awareness among the crypto faithful.

Education can also take the form of appearing in crypto events. While it may be different from the online courses, these appearances by a crypto project and its team to talk about issues beyond their own project resonates with people and ends up giving the brand a positive image to investors.

AIRDROPS CAN BE THE BOOST YOU NEED

While most of the strategies on this list can be applied by any industry, airdrops are unique to the crypto industry. They many not be as popular as they once were, but many projects still rely on them to, among other things, promote their brand.

An airdrop involves sending tokens to wallet addresses that may already hold the token or that have registered to participate in the promotion. These tokens may seem free, but they pay for themselves in terms of the positive marketing and brand recognition they bring. Those who receive the tokens become brand ambassadors for a project and through them, a crypto firm can spread to the rest of the investing public.

Airdrops also serve another purpose which is critical especially to young projects – they boost liquidity. With many wallets now owning the token, trading is bound to happen and through this, your project gets the liquidity it needs to become a serious player in the competitive market.

BRING IN THE EXPERTS BY HIRING A CRYPTO MARKETING AGENCY

Hiring an expert to assist you with the marketing of your crypto project may seem like the most obvious strategy, but it also might be the most important one.

Most crypto projects have an abundance of brilliant developers and engineers who design cutting-edge products and tech. However, many lack the expertise to market the products they make in a way that garners the interest of the investors.

This is where a crypto marketing agency comes in. Hiring the right agency, which has the right connections and network, as well as sufficient experience can be the push your project needs to break out to masses.

Coinboosts is the right partner for your project. The company is the leading crypto and NFT marketing agency globally and has helped several major projects hit new highs and bring in millions of new customers. Whether it’s viral influencer marketing, news article publishing, community management, listing on exchanges or coin tracking websites like CoinMarketCap, legal services, social media management or more, Coinboosts is the PR agency for your crypto project.