Top 10 Crypto PR Firms in 2022 - Find The Best Crypto PR Agency

“If I was down to my last dollar, I would spend it on PR.”

This famous statement was uttered by Bill Gates, one of the brightest minds of our time and the founder of $2 trillion tech giant Microsoft. Gates has done, and been, many things in his life, including being the world’s richest man for a record 18 years. But even Gates, with all his genius, understands and appreciates the power of PR to make or break any product, company, entity, brand, person or even nation.

The world of crypto is no different. While a crypto PR agency may differ from its traditional peers, it’s just as critical to the success of any crypto and blockchain project.

WHAT’S A CRYPTO PR AGENCY AND HOW IS IT DIFFERENT FROM TRADITIONAL PR?

In a nutshell, the job description of a public relations specialist is to build and maintain a positive public image for a company or organization. A PR specialist has the task of shaping public opinion of a company and increase its brand awareness through a number of means, from creating media such as press releases to social media promotion and much more.

Crypto PR firms do the same job, but focus their efforts and expertise on the cryptocurrency, blockchain, NFT and DeFi products and companies. 

As such, a crypto PR firm has staff members who are deeply connected in the crypto industry and who have a deep understanding of what works and what doesn’t. They leverage this expertise and network to get a crypto project coverage on top media outlets, have them featured on top podcasts, grow their social media presence outreach and conversion and position their brand for success.

Crypto is a hyper-competitive market and a project, no matter how good their product is, can fail due to lackluster marketing, making the job of a PR agency that more critical. 

A decade ago, PR was quite different to what it is now in the world of social media, YouTube, podcasts, influencers and other trend-setting phenomena. This makes it important to hire a PR firm that not only has expertise in traditional media but in the newer avenues which are driving traffic in recent times. This also means that the prices will vary from one PR agency to the next depending on their track record, expertise, services offered and more.

With all this in mind, we compiled a list of the top crypto PR agencies that can give your project the boost it needs and offer you the crypto marketing strategy that you need.

1. COINBOOSTS

Coinboosts is a global leader in crypto and NFT marketing and has continued to lead the market with its world-class digital marketing services. 

Adhering to its powerful tagline – You deserve results. We provide them – the Coinboosts Crypto PR agency offers all manner of services, ranging from viral influencer marketing, news article publishing, Twitter Spaces promotion, Discord community management and Reddit marketing. 

Coinboosts also offers consulting and advisory for NFT and crypto projects, legal consulting, social media management, Telegram promotions, connecting projects with venture capitalists, billboard ad campaigns and whitepaper creation. For new projects, Coinboosts helps with exchange listings like CoinGecko and CoinMarketCap, the two leading price-tracking websites for crypto projects.

Founded in 2018, the agency has worked with hundreds of clients in every other crypto sector, from DeFi to NFTs and more. In 2022 alone, it has already handled about 50 clients and had 13 sold-out NFT projects, with its top crypto client hitting a market cap of $2.4 billion.

One of Coinboosts’ most sought-after services is its crypto press release and sponsored articles package. The agency offers its clients a reach of up to 22 million monthly readers and gets them coverage in leading outlets including MarketWatch, Yahoo! Finance, Blockonomi and Crypto Insider. Aside from the improved Google rankings, this service also ensures that you build authenticity for your project and eventually leads to conversions.

‍

2. WACHSMAN

Wachsman has carved out a name for itself in the past few years as one of the leaders in blockchain and crypto PR. Located in New York with offices in Los Angeles and London, it caters to clients in metaverse and Web3, NFTs as well as other emerging tech in the finance industry. It deals with companies in various stages in the growth cycle, from the early-stage startups to the more established projects in the US, Europe and Asia.

Aside from distributing press releases and getting press coverage for its users, Wachsman also aids in business expansion, crafts material to aid in funding and investment and offers reputation management. 
‍

3. SPARK

Unlike the other PR firms on this list, Spark isn’t a native blockchain PR agency. However, this list wouldn’t be complete without it. 

Spark has been operating since 1999 and has focused on providing crypto PR for the companies that are bringing innovative next-gen tech to the world, from the early days of the dot-com boom to Web2 and later mobile technologies. Today, blockchain and crypto are the most revolutionary tech in the market and Spark is once again helping companies that are pushing crypto to the market.

Spark, which is based in San Francisco, offers crypto PR services, written and visual content, social media promotion, community management, influencer marketing and other services catered to the needs of their clients. It deals with companies doing their token sales all the way to those that are launching their mainnets and beyond, from protocols and NFT projects to exchanges and crypto events.
‍

4. LUNA PR

Many crypto PR agencies are based in the US and Europe which is where most crypto projects are based. Not Luna PR. This agency, which was founded and is led by former supermodel Nikita Sachdev is based in Dubai, a city that most people associate with luxury shopping and not tech startups. What’s more, Luna PR hasn’t been around for as long as the others on the list as it launched less than two years ago in 2020. Despite all this, it has grown quickly to become one of the leading agencies and is helping hundreds of clients with their crypto marketing strategy.

Luna PR focuses on Web 3.0, crypto, NFTs, metaverse, gamefi, DeFi, blockchain and more, offering crypto PR, marketing, branding, and advisory services. It claims to have served over 500 clients and helped them raise over $2 billion in funding. 
‍

5. MELROSE PR

Back to California, in the heart of Silicon Beach which is where Melrose PR is based. Launched in 2012, the PR firm got into blockchain PR early on and has helped several of today’s big successes become the big brands that they are. 

It advices its clients on strategy, which includes PR, messaging and announcements; press relations which include connecting their clients to the media and garnering coverage for them; thought leadership which includes media training, interview preparation and expert commentary and op-eds.

The team is led by Kelley Weaver, a PR veteran who is also known for successfully pitching on Shark Tank, securing investment from Lori Greiner and then leading the firm to an exit a few years later.

6. REBLONDE PR

ReBlonde PR is one of the top crypto PR agencies which also has an extensive reach in other fields including cybertech, finance and commerce. Led by Motti Peer, the ReBlonde team offers a blend of paid, shared, earned and owned media exposure.

The firm, which is based in Israel, provides crypto public relations, thought leadership, media relations, award nomination entries, speaking opportunities, crowd-funding campaigns, messaging and positioning and more for its clients. 

ReBlonde claims to apply smart targeting in which they connect their clients to the right people to ensure the best chances of success. Its approach is also data driven to ensure it gets the best results for its clients. 

7. NINJAPROMO

Based in London, U.K, NinjaPromo offers crypto marketing services, but it’s best known for promoting NFT projects. It applies a multi-channel marketing approach, branding and creative design, ranging from influencer marketing, SEO, paid media, email marketing, branding, website and mobile app development and run-of-the-mill PR services.

While it also caters to fintech and B2B firms, it targets crypto firms most. Aside from boosting brand awareness and increasing traffic, the crypto PR firm also promises to amplify sales and revenue for its clients and improve their perception in the crypto world. It also caters to those seeking social media management, website listings, email marketing, community management, blockchain influencer outreach and more.

8. DAPIXEL

Tim Haldorsson established DaPixel in 2019 and since then, he has grown it to become one of the top crypto PR and NFT marketing agencies. Tim, who is a seasoned PR and marketing guru himself, claims he identified an opportunity to apply a different model to crypto and NFT firms since they offer products that are nothing like what’s in the market, and from this desire DaPixel was born.

DaPixel offers a range of services, from digital marketing and social media promotion to Google ads and search engine optimization. It also works with a number of influencers to give its clients maximum exposure on social media platforms.

9.COINZILLA

Coinzilla is a leading crypto PR and NFT marketing agency, but it’s more than that. While it offers the usual PR and brand promotion services, Coinzilla has a bigger ecosystem that combines advertisers and publishers, allowing the crypto projects to deal directly with website owners. This approach allows crypto firms to set up their advertising campaigns and deliver their ads to the right audience across several industry websites.

This approach is not customized to a user’s individual needs, sacrificing this for the bigger outreach that comes with allowing hundreds of website owners to connect directly with the projects. Coinzilla also offers an academy where users can learn more about crypto.

10. COINBOUND

Coinbound offers a range of PR services, from press releases and sponsored posts to influencer marketing and thought leadership. The firm also does community set up and management and claims it can grow a project’s community fivefold. 

Search engine optimization, Twitter management, Web3 blog management and NFT marketing are among the other services it offers.

‍

HOW DO YOU CHOOSE THE BEST CRYPTO PR FIRM FOR YOUR PROJECT?

With these, and many more crypto and NFT marketing agencies around the world, choosing the best one for your project may look like a Herculean task, and honestly, it is. 

However, there are a few pointers you can use to settle on the best PR firm that will not cost you an arm and a leg but still offer you great services. 

The first is choosing a PR firm with a track record of success. While many can promise heaven, it makes sense to go with a PR firm that has delivered what you’re looking for. The Coinboosts team has years of experience in crypto and NFT marketing with tangible and proven results. Coinboosts does all the PR and marketing for you so you can focus on the things that matter, such as product design and development. Oh, and it’s all at the most affordable rates in the market.

‍