How to make a successful NFT project - A Complete Marketing Guide

Where most of the NFT projects make a wrong turn is the art & branding. To really make a successful project then the art & branding has to be perfectly in place. In 2020 it was easy to sell simple 2D art with a good team. Today It's different - to start off your NFT project successfully, you can't make mistakes in the beginning.

The Art

Try to find an experienced artist with years of experience. These artists might be very costly. That's why you should consider giving your artist a percentage of the project to cut the expenses.

The artists can ask from $2000-$50k for a collection of 10 000 NFT-s. So spending the money on the art without doing the market research, you are putting yourself into a lot of risk.

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Branding

Branding Isn't just something simple as picking the brand colours, fonts & website theme. Branding is about sending out a message to your target audience.

Branding plays a crucial part in pricing of your NFT-s. If you know how to give your brand an expensive look and approach it that way, you will most likely find it much easier to sell out your NFT collection in the end.

Team

Most of the established businesses succeeded because they had a strong team. Bored Ape Yacht Club or Doodles were not done by one or two people. These projects had at least 20 people behind them working day and night.

Try to find people around you that are specialized in example: web design, art, marketing or programming. A scientific research done by CoinTelegraph showed that 95% of successful NFT projects had at least 10 people in their team.

Having a larger team allows you to focus on the things that you are the best on, ex. being a project manager, web designer or community manager.

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Learn from other successful NFT projects

As the market is being saturated more & more by day, you can already find projects that did everything right and you should learn from them. Find those projects' social links like Twitter and scroll down to the first Tweet they ever made.

From there start looking at how fast their engagements grew Tweet by Tweet.

Alternatively search through their Discord announcement channels and see how they managed to engage people to join their servers.

Thirdly find out what projects they collaborated with and see if you can secure the same collabs as they did.

Hire advisors

Look for thought-leaders across the web3 space to help you guide through the process of community building, branding, marketing and networking. Advisors are the best source to find new connections who have the power to show your project to the eager investors eyes.

The best way to find advisors is to do a little competitor website research. Most of the established projects had advisors from the start. Find their contact and reach out to them.

Start Growing Your Twitter & Discord community

There are various ways of promoting an NFT collection. Read this guide to see the top 10 performing NFT Marketing strategies of 2022.

If you find it hard to bump up the numbers for Twitter & Discord, you can find the best source to buy NFT Twitter followers & Engagement with the help of Socialplug.

Onboard Discord Community Managers & Mod-s

Note that Discord Community managers will have a leading role in building and maintaining your NFT Discord Community. They will be in charge of arranging activities in the discord chat to keep up the hype and engagement. Otherwise It's not wise to spend money on marketing if the people leave the discord within a few hours-days.

Read this in-depth guide on how to find an experienced Discord Community manager.

Start Networking

Keep in mind that to run a successful networking campaign, It's suggested to have your team doxxed. Make yourself a Linkedin account and start connecting with the biggest NFT influencers and thought leaders. These people might be hard to catch but It's the most important thing to get your project to the next level.

Start arranging video calls and have your pitch-deck ready to show it off to the potential partners. If you need help with arranging connections, contact Coinboosts Crypto & NFT Marketing support and get a free 15 minute consultation.

Marketing. Marketing. Marketing.

Selling out an NFT collection is a complicated process. That's why only 1-2% of all NFT projects succeed. You are the breathing organism of your NFT project so be ready that there will be many sleepless nights to build and maintain the community around it.

If you think that marketing is not something you feel comfortable with and you are afraid where the next NFT buyers are coming from, contact established marketing agencies like Coinboosts.io or Crowdcreate.us to handle all the marketing for you.

Conclusion

There isn't a blue-print of how to successfully sell out an NFT collection, however if you follow the guides found in this article and keep to them, there won't be any problems selling out your NFT Collection.